Incident communication

How to communicate an incident to customers

Use this guide to write incident messages carefully, clearly and without promising unconfirmed details.

Generate incident ideas

State the known impact

Explain what was affected, who may have been impacted and the current status when known.

Share mitigation or investigation

If there is no cause yet, focus on actions in progress and the next update point.

Keep wording precise

Avoid absolute wording while the investigation is still open.

Partial instability

Situation

Customers had checkout latency for 20 minutes. Service is stable, cause still under analysis.

How to use Textro

Use Customer context for initial communication ideas.

Workaround available

Situation

Report export fails for large accounts. We have a manual workaround while investigating.

How to use Textro

Ask for ideas to explain impact and workaround.